Walsall town festival 2015 brand identity, brochure, posters and billboard. We took our inspiration from the ‘no fit state’ circus which was the featured act, and chose unbelievable angles for the type and used design elements which connected with the show’s styling which was dog tooth, polka dots, bows, bunting, 1950s circus updated. The colours and type were drawn from our Creative Walsall brand. Our aim was to appeal to our wide ranging Walsall audience, but to ultimately feel like an exciting active-arts festival.