Landscapes of Inequity is designed to be elegant, clean, clear and intelligent. It is a report for the Director of Public health for Dudley and has maps and information which show the landscapes of measurement and statistics that have occurred that year. A project again in conjunction with Creative Health and Blue and White Creative. We have worked a lot together this year.


Artisan Alchemy exhibits designer furniture, extraordinary Jewellery and is home to several artists studios in the Jewellery Quarter. We were led firmly by the our client’s passion for the Ginko leaf. A gold embossed brushtrokes – macro segments of the leaf – hint at the tactile nature of the furniture. A collaboration again with Blue and White Creative.

artisan alchemy website


A fantastic collaborative effort, consulting with care workers at Oakwood old people’s home in Wellington, Shropshire – and working with Blue and White Creative, Creative Health and Photographer Alex Drozd – to create 4 beautiful glass panels. We collected and re-created views which would be significant and a thinking/talking point for the elderly people living there.


Here is brand identity that we are currently developing for Creative Factory – a community arts organisation which aims to process local creative talent to make strong communities. We wanted to make a logo which felt as if it was a processing plant for something creative, a nod to the industrial name and heritage of the Black Country where the company is based.

Click here to see the Creative Factory website

Great to discover that a brand id, that Gemma designed as a fledgling freelancer 13 years ago whilst based in New York, is still the same – and now global. We just stumbled upon it in M&S in Walsall. Good for them and their kind philosophy; and to see that the design worked / still works. Have a good look at it at if you want at

Click here to see the website for Kind Snacks

Walsall town festival 2015 brand identity, brochure, posters and billboard. We took our inspiration from the ‘no fit state’ circus which was the featured act, and chose unbelievable angles for the type and used design elements which connected with the show’s styling which was dog tooth, polka dots, bows, bunting, 1950s circus updated. The colours and type were drawn from our Creative Walsall brand. Our aim was to appeal to our wide ranging Walsall audience, but to ultimately feel like an exciting active-arts festival.

My study of the delicate and intricate beauty of the unnoticed or relatively hated continue with ongoing moth watercolour and drawings. I am selling these as cards. Retailing in Muswell Hill, London at the small quirky shop Second Nature.